Latvian socialite Ilona Stolie has become something of a style phenomenon both in her home country and across the world. In her quest to find the perfect, understated jewelry for everyday wear, she had a sudden brainwave: “I was looking for earrings of flawless quality, with just the right size and weight. I also struggled to find elegant chokers and other pieces of jewelry that I could really fall for. So I decided I should do it myself. I have always loved being creative and I thought this was the ideal solution to my problem.” And that is how By Stolie was born. Though the ruby is her favored gemstone, she nonetheless indulges in the use of a ‘girl’s best friend’. Yellow gold is her preferred metal due to the soft and warm texture she associates it with.