fashion — latest editorials

the madness

August 28, 2023

In an era that defines as “madness” the marginalized people who do not follow the capitalist order of social production, who do not follow the principle of the primacy of profit and efficiency, this excluded subject does not disappear from the dominant vision, but appears as a specter that haunts the rational discourse.

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2k23—a thread

February 15, 2023

In this editorial, MameAnta and Salwa defy logic and reason. Here’s to nonsense!

bleu pétrole

September 11, 2022

In this editorial, Rui, Alexis and Chris try to weather the storm, battling against the surge and swell of the waves and threatening black tide.

unfold

March 31, 2022

An editorial by Bïa Ali and Boyan Li.

the widowmaker

fashion CYRIL VINCHON video JONAS ALEXANDER photography BEN FOURMI makeup DAURIANNE EMBOULE hair ESTELLE ANDRIA models YU (METRPOLITAN) ALEXIS (MMANAGEMENT) & JEAN-LOUIS fashion assistant SOLENN LE FLOC’H studios LA PARISIENNE production ANGLO-FILE CONSULTING special thanks LAURENT HAUSHALTER music "KLEPTO” by SAM QUEALY

editorials

nyayiena

May 2, 2022

It's not easy to define Nyayiena's powerful aura. Is it beauty, fashion or magic? Nobody knows. But if one thing is certain, it's that after coming under her spell, nobody is quite the same.

gatecrasher

April 11, 2022

This story is inspired by Stendhal's novel Le Rouge et le Noir, which explores love between people from different social backgrounds and combines classical and modern references.

la grande dame

August 03, 2021

Tv host, performer and Parisian fashion icon La Grande Dame fronts the ninth edition of SB!.

the hanging gardens of babylon

April 07, 2021

The Hanging Gardens of Babylon were one of the Seven Wonders of the Ancient World. They were described as marvels of engineering with an ascending series of tiered gardens. They were said to have been built in the ancient city of Babylon. In this editorial, humans live in peace with nature and make one with it.

cryptoaquariux

March 31, 2022

Cryptoquariux is a young Brazilian artist whose creative universe is on a par with those of his more well-established peers. At just 18 years old, he knows exactly how to define himself and is well aware of the world in which he lives. Here’s a glimpse of his magical Metaverse world in an exclusive portrait.

objets de désir

April 22, 2022

Everything you have ever wanted.

the widowmaker

February 18, 2022

So fast you won’t even see it coming.

nina

January 03, 2022

What is real?

simultaneous sense

fashion & creative direction DOU QIANLIN film director HUANQING SHEN editor WEIJIAN ZHANG cameraman WENQIAN QU photographer CHUNHAO YANG graphics HUINA LIU makeup BING HUANG models QIN, ZHAN & ZIYE (ESEE MODELS) in collaboration with ARYO TOH DJOJO assistant JIAYU LEE

déjà-vu

December 1, 2021

The experience of feeling sure that one has already witnessed or experienced a current situation, even though the exact circumstances of the previous encounter are uncertain and were perhaps imagined.

origins

November 20, 2021

A magical story about creation and the moment before.

shoe fetish

November 10, 2021

In this very special Ilias Little Shoe Box campaign produced by SB!, Marine Gaudin and La Grande Dame give in to their most secret fantasies and kinks.

mugler angel

October 15, 2021

A true icon of its times, Angel, the first Mugler perfume, is determined to win over a whole new generation of audacious, powerful and free wearers.

back to work!

September 09, 2021

Phone calls, overtime and crazy deadlines: we are back to it! In this very special fall-winter 2021 Royalties campaign produced by SB!, Camille and Kaizen get to the bottom of your daily office problems.

wild motion

August 16, 2021

An editorial by Carlos Victimo.

mark bryan

July 22, 2021

Style masterclass with our favorite robotics engineer.

dark magic

August 02, 2021

A visual guide to a magical, twisted love fantasy.

video — tv host, performer and parisian fashion icon la grande dame fronts the ninth edition of sb!

Fashion CYRIL VINCHON video & editing BEN FOURMI set design DÉBORAH SADOUN manicure LILLY LIZÉ talent LA GRANDE DAME (MMANAGEMENT) studios À CIEL OUVERT STUDIOS production FABRICA. La Grande Dame wears WEINSANTO, GABRIEL D., ILIAS LITTLE SHOE BOX, CHANTAL THOMASS, SIMONE WILD, SEYIT ARES, DOMESTIQUE, MARC DELOCHE, LOUBOUTIN BEAUTY.

Song "SEX TO THE DEVIL” written and performed by ICKY BLOSSOMS, courtesy of SADDLE CREEK.

it takes two to tango

July 19, 2021

A generation’s trinkets.

faux-semblants

July 06, 2021

An editorial by Mickaël Jouvet and Clara Marti.

郑洁妮 — jee jee

July 02, 2021

She is SB!’s superstar and everyone wants her autograph: 郑洁妮 — Jee Jee is your new favorite girl and she’s smart and fierce.

the most wanted

May 27, 2021

After Wanted in 2016 and Wanted by Night in 2018, Azzaro adds another jewel to its range of men’s fragrances and reveals The Most Wanted, its new intense fragrance.

random #3

May 17, 2021

We randomly picked objects that appealed to us and photographed them. Just for fun.

la fille au mulet

May 03, 2021

She watches over her lands, the mullet girl. She is everything and nothing.

charmed

April 26, 2021

The power of five will set us free.

vox populi

April 19, 2021

Giving free rein to the unrest in our minds: let it shout and run riot.

blades for babes

April 12, 2021

A visual reflection on beauty and innocence.

mugler angel iced star

08 avril 2021

À l’occasion du lancement de Mugler Angel Iced Star le 05 avril 2021, Sacrebleu! décrypte la nouvelle fragrance et réinterprète, par la même occasion, trois parfums phares de la maison.

déménagement

March 26, 2021

Home is where the heart is. Back to see the family.

park boys

March 18, 2021

Virgile and Antoine spent a day at the park to disconnect from anything digital. The boys — now used to lockdowns and staying home — rediscover the beauty of human interaction and the benefits nature has on our mental health.

random #2

March 09, 2021

We randomly picked objects that appealed to us and photographed them. Just for fun.

chez mamie

March 1, 2021

These three ladies are not the kind to be walked over. Three generations, one voice.

random

February 08, 2021

We randomly picked three objects that appealed to us and photographed them. Just for fun.

space age fashion

January 18, 2021

In the spirit of its Moon Girl collection from the 1960’s, Sacrebleu! pays tribute to the Courrèges fashion house by revisiting some of the most iconic looks and accessories from the brand’s archives.

This new opus is designed to catch you off guard and open minds through an approach that is not weighed down by past rules.

Order Sacrebleu! 9 by clicking here.

loubishark

January 05, 2021

Christian Louboutin has been capturing our hearts since he opened his Paris fashion house in 1991. Twenty-nine years on, he has not lost his flair, proving once again that he’s a step ahead of his time by flouting established codes, and releasing a new sneaker design, the Loubishark.

pause

December 10, 2020

Time stands still and we’re alone. Such sweet torture that has a hold over us, and yet makes us hold on. When will it end?

stormy weather

December 03, 2020

Wrap up, go out and enter the eye of the storm.

alexis

November 23, 2020

A visual representation of the meaning of “lockdown”.

les garçons

October 05, 2020

Tell them not to do it and that’s exactly what they’ll do.

waiting room

August 04, 2020

An editorial for those who spend their time waiting.

haus of bull

October 26, 2020

Ayo is the curator of a unique exhibition: the exhibition of his life. This documentary shows that the simplest things can make the most aesthetic photos.

irritatio

October 11, 2020

A beige background, some adhesive tape. The sound of paper being torn. Look at the details of the composition as much as the content, and you’ll find the art.